Overview
Martin Hotel is a stylish boutique hotel located in the heart of St. Petersburg, blending classic architecture with modern comfort. The client partnered with Tenlive to reposition the brand, create a strong digital presence, and drive direct bookings through a comprehensive online strategy.

Objectives

Refresh the visual identity and brand tone

Build a high-converting, bilingual website (RU/EN)

Increase organic visibility through SEO

Launch targeted advertising campaigns

Establish a consistent and engaging social media presence

Our Approach
Tenlive delivered a full-cycle digital transformation:

Branding

Developed a refined visual identity and brand voice

Updated logo, color palette, and typography to reflect boutique elegance

Created brand guidelines for consistent use across channels

Website & SEO

Designed and built a responsive, two-language website optimized for bookings

Implemented full SEO strategy, including multilingual keyword research

Technical optimization for performance, indexing, and user experience

Advertising

Created and managed PPC campaigns on Google and Yandex

Developed seasonal offers and remarketing funnels

Optimized ad creatives and targeting to maximize ROI

Social Media Marketing

Developed a content strategy focused on lifestyle, local attractions, and guest experience

Managed hotel’s Instagram and VK accounts

Produced photo and video content in line with the brand identity

Results (first 4 months)

+210% increase in website traffic

+60% growth in direct bookings

40K monthly reach across social media platforms

Top rankings for key location-based accommodation searches

3.5x return on ad spend from paid campaigns

Impact
Through a unified brand and performance strategy, Martin Hotel established itself as a competitive player in St. Petersburg’s boutique hotel market. The collaboration with Tenlive resulted in measurable growth, elevated brand perception, and a sustainable digital ecosystem.