Website: https://firsteditionrealty.com
Services: Website Development · Branding · SEO · Digital Advertising · Social Media Marketing · Video Production

Overview
First Edition Realty is a premium real estate agency based in Dubai, specializing in luxury residential and commercial properties. With an expanding portfolio and a desire to differentiate itself in a competitive market, the agency partnered with Tenlive to create a digital presence that matched its high-end positioning and facilitated client acquisition both locally and internationally.

Objectives
The project aimed to develop a sophisticated, user-friendly website, establish a strong brand identity, optimize search visibility, launch targeted advertising campaigns, build a professional social media presence, and produce high-quality video content to engage potential clients. The goal was to position First Edition Realty as a trusted, premium real estate brand while generating measurable leads and conversions.

Our Approach
Tenlive began by redefining the brand identity, crafting visual elements, messaging, and a design language that reflected the agency’s luxury positioning. The website was developed with a focus on intuitive navigation, property showcase, and lead conversion, combining clean aesthetics with high-performance functionality.

A comprehensive SEO strategy was implemented to improve organic visibility for high-intent property searches in Dubai, while targeted advertising campaigns on Google and social media platforms were launched to attract qualified leads. The social media strategy emphasized lifestyle and property storytelling, leveraging high-quality visuals and engaging narratives to connect with HNWIs. In parallel, Tenlive produced a series of professional videos highlighting premium properties, client success stories, and the agency’s service approach, enhancing both brand credibility and digital engagement.

Results
Following the launch, First Edition Realty experienced improved search rankings for key property-related queries, increased traffic to the website, and higher engagement across social media channels. Paid campaigns delivered strong ROI, driving qualified leads to the sales team. Video content significantly enhanced online storytelling and client interaction, creating a more immersive brand experience.

Impact
The collaboration positioned First Edition Realty as a premier real estate brand in Dubai’s competitive market. Tenlive’s integrated approach combining branding, web development, SEO, advertising, social media, and video production created a cohesive digital ecosystem that strengthened brand perception, drove client engagement, and supported sustainable business growth.