Overview
Do You Crab is a modern fast-casual seafood concept based in London, offering a vibrant street food-inspired take on crab and shellfish dishes. With a strong offline identity and growing customer base, the brand needed a digital presence that would match its bold personality and support online growth. Tenlive was brought in to create a visual and functional experience that would drive awareness, attract new customers, and support future expansion.

Objectives
The primary goals were to build a dynamic, user-friendly website that reflected the brand’s urban energy and culinary style, while also developing a strong local SEO presence to drive foot traffic to the physical location. In addition, Do You Crab needed a clear visual system to differentiate itself in a crowded food scene, and a paid media strategy that could quickly generate interest and conversions in the London area.

Our Approach
Tenlive began by translating the brand’s street food roots into a bold, playful visual identity designed for both digital and in-store environments. We developed a clean yet energetic web design system that balanced strong visuals with practical usability. The website was built to be mobile-first, fast-loading, and conversion-oriented, with key sections highlighting the menu, location, ordering options, and brand story.

On the SEO front, we conducted localized keyword research to ensure the site would rank for high-intent searches around seafood, crab, and fast-casual dining in London. We optimized all on-page elements, from metadata to copy structure and image tagging, while ensuring the technical foundation of the site met best practices for search performance.

In parallel, we launched a targeted advertising campaign across Google and Instagram, focusing on geo-targeted audiences interested in food delivery, street food culture, and trending spots in London. The ads featured crave-inducing visuals and promotional offers that aligned with opening phases and lunch traffic hours.

Results (within 90 days)
Within the first three months after launch, the website began ranking on page one for key local terms such as “crab restaurant London” and “seafood street food London.” The business saw a measurable uptick in both walk-in and delivery orders, with a significant portion of traffic coming from organic and paid sources. Paid campaigns achieved a high CTR and conversion rate, especially on mobile devices. The new visual identity helped unify the brand’s offline and online touchpoints, strengthening brand recall and customer engagement across platforms.

Impact
Tenlive’s full-scope digital activation helped transform Do You Crab from a promising local concept into a recognizable food destination. By aligning branding, web development, SEO, and advertising under a unified strategy, the project created a foundation not only for immediate performance but also for scalable growth as the brand prepares for potential franchising and multi-location expansion.